At AERS I was a Sales and Marketing Co-op in their B2B direct data sales division. AERS is a leading market research firm which specializes in real time transactional data processing and is the exclusive worldwide distributor of eBay Market Data.
I learned and honed the art of the cold call and hit the road running for leads for the verticals AERS was looking to expand into. Through this I designed a sales process to resulting in becoming a framework to assist future successors to my role quickly understand the role and perform at a high quality in a short period of time. I utilized Salesforce CRM to keep track of sales calls and learnt the history of previous clients that worked with AERS in the past to renew contracts and seek out new opportunities.
I worked closely with the Director of Sales and CEO with the reports I compiled to discuss strategy moving forward to expand into the desired markets.
Key Takeaways: Sales techniques and tactics, market research, CRM tools